Get Reuse Ready: A Guide for Producers

As the world becomes more conscious of sustainability, the wine industry faces both challenges and opportunities.

Though, it is difficult to understand how to get started with becoming more sustainable. At Revino, we aim to reduce waste, reuse resources, and revive the wine industry with sustainable practices. We are committed to supporting wineries, vineyards, and winemakers in transitioning to reusable wine bottles, creating a positive impact on the environment while maintaining the high standards of your craft. 

According to Porto Protocol, the wine industry produces about 40 billion pounds of C02 just from bottle production globally. By adopting reusable bottles, you're not only safeguarding natural resources but also contributing to the prosperity of our planet. Revino bottles offer an 85% reduction in carbon emission compared to the standard, single-use package for wine and break even on carbon emissions after just the third reuse. The journey toward sustainability in winemaking isn't just a trend; it's a necessity. Reusable wine bottles offer a tangible solution to this problem, but the transition requires careful planning and a willingness to embrace change. Revino is here to provide hope and practical steps for making this shift seamlessly. 

Steps to Get Reuse Ready

1. Engage with Your Label Print Company and Revino

Transitioning to wash-off labels is a crucial first step. These labels ensure that bottles can be easily cleaned and reused without leaving residue or damage. Begin by discussing this option with your label print company and view our 2024 label recommendations for guidance on wash-approved options, label print companies, general guidelines, and specific adhesives to avoid.

2. Analyze Your Volume Projections and Distribution

Understanding your production volumes and distribution channels is key to identifying the quantities and types of bottles that can be easily transitioned to reusable glass. This analysis will help streamline the process and ensure a smooth transition without disrupting your supply chain.

3. Explore Our Marketing Deliverables

Being prepared for conversations with stakeholders is essential. Revino offers a suite of marketing deliverables that can help you communicate the benefits and logistics of reusable bottles to your team, customers, and partners. Peek at these resources to get conversation-ready and build a strong case for sustainability. 

4. Incentivize Your  Customers

Incentivizing customers to return empty bottles is a crucial part of the process. Think about how to shape an incentive program that not only encourages returns but also helps with customer retention. For example, you could offer a free tasting for every certain number of bottles returned, provide discounts on future purchases, create loyalty points, or provide exclusive offers for participants. Look at successful incentive structures from other wineries or even the global milk reuse schemes for inspiration. 

5. Stay Informed and Connected

When you’re ready for your journey toward a more sustainable winemaking process, reach out to us to learn more about starting with reusable bottles. Our team is here to assist you every step of the way. Explore additional resources on our website’s Wineries Page to deepen your understanding and get practical tips on making the switch. Sustainability is an evolving journey, and staying current is vital. Follow us on Instagram and sign up for our email newsletter to keep up with the latest updates, tips, and success stories from the industry. Staying informed will help you continuously improve your sustainability practices.

At Revino, we’re not just offering a product; we’re part of a movement. A movement to protect our planet, honor our craft, and ensure that future generations can enjoy the fruits of our labor. The path to sustainability is challenging but rewarding. It’s about making choices today that will shape tomorrow. So, let’s raise a glass to a greener future, one reusable bottle at a time.

Click here to join the Reuse Revolution today.