ABOUT

Revino_CoFounders

Our Story

Revino was founded to revive the refillable glass bottle ecosystem for beverage producers and consumers. Co-founders Keenan O'Hern and Adam Rack saw the need for breakthrough change in the packaging options available to the Willamette Valleys' world-renowned wine producers. Despite the sustainability efforts taking place in our local vineyards and wineries, packaging remains one of the least controllable and most emissions-heavy contributors to a wineries process. 

Our dedication to sustainability goes beyond just recycling glass bottles. Revino bottles are a part of a wider closed loop system that keeps bottles in circulation, supporting the wine industry's drive towards lower emissions and a more circular and sustainable model.

"In the spirit of hope and possibility, I envision a world where refillable bottles are not just a practical solution, but instead symbolize our collective determination and commitment to safeguarding our natural resources for future generations."

Keenan O’Hern, Founder and CEO

Sustainability

Our business is built around a sustainable framework focusing on people, planet and prosperity.

People
We work to positively impact our team, our celebrated wine industry and wider community with each decision we make. We will empower local groups through fundraising opportunities, provide living wage jobs, and help to ensure an affordable and reliable bottle supply for our winery partners.
Planet
Our planet is our home, and we believe it must be treated with great care. Single-use packaging has proven to be a heavy burden to our environment. From basic production emissions, to microplastic wastes found in the farthest corners of the wilderness, we must drive systemwide change to ensure future generations are able to enjoy the same joys we experience daily in the PNW.
Prosperity
Sustainability is not just about running a profitable business that can continue operating and effecting change. True sustainability is only achieved when everybody has a share of the economy.

History of Refillables

  • 1900

    100% of beverages and many foods were delivered in reusable bottles (i.e., the milkman).

  • Post WWII

    Lighter weight glass and aluminum cans were introduced, while the first non-reusable bottle ban was passed (and repealed) alongside an expansion of the alcoholic beverage industry and rise of disposable bottles.

  • 1970

    Reusable bottles declined to 26%, while the concept of Reduce, Reuse, Recycle emerged and the first bottle bill with a deposit was passed in Oregon.

  • 1990

    Reusable bottles continued to drop to 5-7%, with glass waste rising to 8.5 million tons annually in landfills.

  • 2008

    Reusable bottles dipped to between 0-2%, and glass bottle consumption peaked at 4.8 billion annually.

  • Today

    To date, the staggering annual disposal of 16.2 billion glass containers underscores the paradox of glass packaging in the wine industry, responsible for 30-60% of winery emissions while being a negative commodity in recycling. Despite its challenges, glass remains indispensable as the sole inert option, not requiring winemaking adjustments or affecting shelf life. However, escalating threats to bottle supply chains, including tariffs and pandemic disruptions, pose significant challenges to the industry's reliance on imported bottles, primarily from China.

"In 20 years, I hope to see a shift in the economic model, where circular economy ideas are not side projects or ‘new ideas’ that must be proven, but are built into the fabric of how companies design products."

Adam Rack, Founder and COO

Get Involved!

Wineries

Connect with our team to discuss Revino bottles for your upcoming bottling season

Consumers

Advocate for sustainable packaging with your favorite wineries or reach out to see how you can get involved

GET IN TOUCH