ABOUT
Our Story
Revino was founded to revive the refillable glass bottle ecosystem for beverage producers and consumers. Co-founders Keenan O'Hern and Adam Rack saw the need for breakthrough change in the packaging options available to the Willamette Valley's world-renowned wine producers. Despite the sustainability efforts taking place in our local vineyards and wineries, packaging remains one of the least controllable and most emissions-heavy contributors to a winery's process.
Closing the Loop
Our dedication to sustainability goes beyond just recycling glass bottles. Revino bottles are a part of a wider closed-loop system that keeps bottles in circulation, supporting the wine industry's drive toward lower emissions and a more circular and sustainable model.
Why Pooled Packaging Works
Revino’s ecosystem is built with a ‘pooled packaging’ approach, featuring a standardized bottle designed with input from over 75 wineries. Pooled packaging drives down costs, simplifies collections, and provides equitable access to a cooperative system that keeps bottles in circulation — supporting the beverage industry’s drive toward lower emissions.
"In the spirit of hope and possibility, I envision a world where refillable bottles are not just a practical solution, but instead symbolize our collective determination and commitment to safeguarding our natural resources for future generations."
Sustainability
Our business is built around a sustainable framework focusing on people, planet and prosperity.
History of Reusables
1900
100% of beverages and many foods were delivered in reusable bottles (i.e., the milkman).Post WWII
Lighter weight glass and aluminum cans were introduced, while the first non-reusable bottle ban was passed (and repealed) alongside an expansion of the alcoholic beverage industry and rise of disposable bottles.1970
Reusable bottles declined to 26%, while the concept of Reduce, Reuse, Recycle emerged and the first bottle bill with a deposit was passed in Oregon.1990
Reusable bottles continued to drop to 5-7%, with glass waste rising to 8.5 million tons annually in landfills.2008
Reusable bottles dipped to between 0-2%, and glass bottle consumption peaked at 4.8 billion annually.2010
Wine Bottle Renew opens in California, to great acclaim, although it faltered due to a lack of standardized packaging and the failure of bespoke washing equipment.2018
Oregon Beverage Recycling Coopertaive (OBRC) launches the first, modern reuse program statewide with winery and brewery brands still utilizing glass today.2021
Extended Producer Responsibility (EPR) laws begin to be passed in Oregon and other states, incentivizing reusable packaging through reduced compliance fees and policies.2024
- Reuse interest grows globally with local mandates and laws requiring reusable packaging. France, Germany and the wider EU pass bloc wide reuse targets for beverage containers.
- Seattle-Tacoma International Airport requires all vendors to utilize reusable or compostable packaging.
"In 20 years, I hope to see a shift in the economic model, where circular economy ideas are not side projects or ‘new ideas’ that must be proven, but are built into the fabric of how companies design products."
